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The Pantone Color of the Year 2021

by aimee
Pantone Featured Image

PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating

Each year, Pantone chooses its color of the year and for the first time – they chose two! A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting.

“The union of enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.

Leatrice eisman, executive director of the pantone color institute

ABOUT PANTONE COLOR OF THE YEAR:

For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.

The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.

PREVIOUS PANTONE COLORS OF THE YEAR:

Watch PANTONE’s video introducing the Pantone Color of the Year!

Video Credit: PANTONE

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